Exhibitions: the effective part of the marketing mix

• Eye-to-eye marketing – nothing beats an exhibition when it comes to high quality face-to-face interaction, bringing your most active prospects and customers directly to your door.

• Concentrated marketing – exhibitions deliver a self-selected core of buyers. With competing demands on their time visitors attend trade shows because they have a reason to be there and are serious about doing business

• Versatile marketing – representing the marketplace in one place and one time, exhibitions are effective for achieving a wide variety of goals. From launching new products to generating media coverage, from building brand awareness to generating leads, exhibitions let you do it all.

• Cost-effective marketing - exhibitions deliver measurable value, yielding significant return on investment in terms of cost per lead and cost per sale.

• Intelligent marketing – in these challenging times exhibitions make sound business sense; they deliver completely what other media can only get you a step closer to: personal interaction with real buyers

• Harnesses all five senses to drive home your messages – I saw it at an exhibition, I touched it, heard it, tasted it, smelled it and bought it!

Source: UFI, the Global Association of the Exhibition Industry